The Noble House Story began when its founder Mr. Reymont U. Choachuy got sick after eating poorly street food in Muñoz, Quezon City. With the sickness came avow to bring Filipino street food to the highest level. Using PHP350,000.00 from his own savings, he opened the first Sam’s Everything on Sticks outlet in Tutuban Center Mall, Divisoria, Manila.

It was not easy because competitors sold the same products at lower price but he never gave up his battle cry of clean, reasonably priced street-food. He introduced imported stick products like lobster ball, crab claw, corn dog, shrimp bomb etc. He also utilized high technology in product preparation and presentation.

Sam’s Everything on Sticks became an instant hit. With the growth of outlets and patrons came people asking if they could have a Sam’s franchise. Noble House took the plunge. A franchise consultant was hired to professionalize the business. A commissary was created to serve all outlets and maintain the excellent standard of quality.

The rest, as the cliche goes, is history. At present, Noble House is a successful, multi-awarded franchising company with franchises all over the Philippines.

Noble House Business Brokers Inc. is a franchising company based in the Philippines. It was established in 2005 and now has a hundred stores nationwide with different food concepts, namely Sam’s Everything on sticks, Liloan’s Pride Liempo, Tea 101, and more.

In 2010, Noble House founder Reymont U. Choachuy was awarded as Go Negosyo’s Most Inspiring Youn Entrepreneur.

In 2012, Entrepreneur Magazine recognized Noble House as Fastest Growing Franchises (Honorable Mention)

Noble House continues its mission to help Filipinos achieve “The Filipino Dream” of one day owning a successful business.


There is a man behind the success of every food concept of Noble house, an award-winning as Go Negosyo’s Most Inspiring Young Entrepreneur none other than
Mr. Reymont U. Choachuy. The President/CEO of Noble House Business Brokers Inc


The Noble House mission is to help Filipinos achieve “The Filipino Dream” of one day owning their own successful business


Noble House is gearing towards having one thousand outlets and becoming one of Asia’s largest foodchain.


From one outlet in Tutuban, Sam’s Everything on Sticks has about a hundred outlets nationwide.

The success of Sam’s Everything on Sticks did not stop Noble House from continually innovating and developing new products and services. Still taking inspiration from the streets, Noble House developed more concepts .To date, it has Sam’s Everything on Sticks, Liloan’s Pride Liempo, Tea 101, and Irish Potatoes PH. In 2015, Noble House celebrated its 10th year anniversary.